On a global scale, the need for new TLDs derives from the drive for an altogether greater good — a more equitable Internet. Regional communities such as the Galicians in Spain, the Venetians in Italy and the Kurds in Iraq have been active in asserting their need for domains that reflect their languages and cultures.
Moreover, recent developments will permit new TLDs to be in characters other than ASCII text (the letters and numbers on English-language keyboards). These new top level domains will usher in a true globalization of the Internet, with URL support in Chinese, Japanese, Arabic, and dozens of other scripts.
Supporting the view that the public wants new top level domains are the recent successes of “repurposed country codes” like .co (officially the TLD for Colombia, but sold as an abbreviation for “company”) and .me (officially for Montenegro, sold for “unique personal brands”) as well as new SLDs (second level domains) like us.org in the United States and .com.de, about to be launched in Germany.